Extra Bold Italic type foundry aims at demonstrating the theories of typeface design that move away from the core idea of typeface design, and explore contemporary typefaces through an analytical lens. The foundry will release 4 typeface proposals rooted in questioning the traditions of typeface design, and will challenge the same traditions by demonstrating unusual, unexpected letterforms. The core idea of this thesis project, thus, lies in studying the evolution of display typefaces, and their properties, through the years. The four typefaces designed through this period of development aim to create a discourse about the current ideas of display typefaces and throw light on an alternate view point for type designers that offers a well-researched explanation for the design of these fonts.