Underline is a collection of underwear that subverts cultural norms and doesn’t divide according to gender. Without enforcing masculinity or femininity on its users, it allows them to shop according to their body, preference, and identity. Encouraging personal choice, Underline empowers its wearers while focusing on simplicity, comfort, and affordability.

Underline

Claire Moore

Alex Brief

Ashley wearing the Alex Brief in Rose.

Exhibition

Stickers

Underwear stickers at the exhibition.

Digital Prototype

The online store for Underline. The UX/UI to enforces the concept of gender neutrality and distills down underwear options according to body shape, size and color preference.