Maryland Institute College of Art

[presentation notes for Richard Stanley's undergrad Branding course]

Inventive Typographic Brand Identities
A brand is not just a logo. Although a word mark or symbol may be at the center of a visual brand identity, designers build systems that extend the visual language to print, the Web, packaging, and environmental applications.
The Express Local packaging, by Haik Avanian
Kunstvermittlung identity, by Lorenzo Geiger
Utrecht City Theater, designed by Edenspiekermann
Gil Vicente identity, designed by Martino and Jaña Design
Thymes packaging, by Duffy and Partners; one brand, many packages
IBM, “Smarter Planet” campaign

Re-Branding and Counter-Branding
Brand New, the blog about corporate identity and visual branding
Softer Soft Drinks
Re-Branding Social Services in the Netherlands
Redesigning the Dollar Bill